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Cracker Barrel Rebrand Quietly Revealed to Be Spirit Halloween Takeover

Cracker Barrel Rebrand Quietly Revealed to Be Spirit Halloween Takeover

A Sudden Shift in Branding LEBANON, Tenn. – For decades, Cracker Barrel has built its reputation on Southern comfort food, antique décor, and the promise of a front porch rocking chair. But this week, loyal customers were startled to find those rocking chairs now flanked by towering skeletons, animatronic clowns, and discount fog machines. Cracker Barrel has officially rebranded under the Spirit Halloween banner. The change comes as part of what executives… Read more