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The Flaw That Became a Selling Point Since 2017, millions of Nintendo Switch owners have discovered the same oddity. Characters begin to walk on their own. Menus scroll without input. Controllers drift as if possessed. For most companies, this would be called a defect. For Nintendo, it is a feature. Joy-Con drift, once the bane of gamers worldwide, is now officially reframed by the company as “immersive unpredictability.” Executives insist this experience… Read more
Joy-Con Drift Rebranded by Nintendo as “Immersive Unpredictability”
